ART DIRECTION, ANIMATION, DESIGN
Scriptum a purveyor of authentic Japanese prints sought to brand themselves as a gallery focused merchant accessible to the public but also to serious art lovers.
Stressing the importance of presenting the prints accurately, the visuals are intended to convey the craftsmanship, beauty, and strong aesthetic of each. The focus is on the experience of a casual gallery viewer as they absorb the art presented before them through the eyes of Japanese masters.
The first two featured prints Spring Evening at Inokashira by Hasui Kawase and Winter in the Park by Clifton Karhu were given special attention being the embodiment of the intricacies of Japanese art brought to life as the artists envisioned.