EAST BAY MINI
WRITER, PRODUCER, DIRECTOR
SHOT ON A CANON 5D MKII
MINI: A Night at the Dealership
What happens when you leave a group of restless MINI Cooper’s alone in the dark . . .
East Bay MINI asked for a unique out-of the box commercial, not the usual dreg of local tv car spots.
MINI Corporate also had very stringent directives limiting filming options. It was a necessity that the commercial be reflective of the fun, free spirited MINI philosophy and be inline with national spots.
Thus, A Night at the Dealership was born. The goal of fulfilling the Dealer criteria but furthermore crafting an endearing narrative appealing to prospective MINI owners was accomplished. The rest is history.