Art Direction, Animation, Design The music of Tobin Mori guides the viewer through a multi-colored realm of a tube map as it builds to its next stop.
Inspired by the London Underground, the Brilliantly British campaign was conceived to showcase KTEH's British programming while reinvigorating it with a bold but appropriate stylistic vernacular.
Each genre: comedy, mystery, science fiction, drama, specials and news are represented as icons for programming destinations. The icons are modeled on there given genre: from a cheery face wearing a bowler hat, to the iconic Big Ben. Variations were created for use on-air, and for ancillary media.
