Mad Men

Wednesday, September 28th, 2011

Being the huge Saul Bass fan that I am, as well as most mid-century design in general, the Mad Men titles nearly instantaneously won me over. Not surprisingly, the titles have entered into the pantheon of classic TV titles. They say so much with such simplicity and class that they surpass their stylized treatment.

Such a masterpiece could only have been produced and brought to life by the brilliance of Imaginary Forces. Art of the Title Sequence has an extensive q&a with IF crew Cara McKenney, Mark Gardner and Steve Fuller mapping out their process. Including a glimpse into their inspiration, alternate concepts, and the many typographic iterations of the title.

The post should be required reading for all up-and-coming title designers.