Carlo's Outpost

A is for Apple.

Tuesday, August 23rd, 2011

In a total geek out moment I came across this great article on Webdesigner Depot about the evolution of Apple Advertisements. The article follows a selection of notable Apple advertisements from the 70s until the present. The luminaries also include the infamous 1984 ad.

It’s amazing to see the evolution of style, typography and the computers themselves. From Cooper Black to Garamond to Myriad. From biege to candy colors and from photo to hyper realism. You get a sense for both the era of the ads but also the ever-changing trend of design.

Check it out.

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